How do brands truly engage their audience?
Today’s consumer wants more than traditional marketing communication. They want content that serves their needs, and they are in full control of finding it. Whether for education, inspiration or entertainment, brands must find ways to gain attention through relevant, contextual content experiences. Doing so will accomplish what every CMO is after, increased customer engagement.
Brands that succeed in differentiating themselves as thought leaders and trusted sources for industry insights are three times more likely to be part of the decision process. However, becoming a content publisher is not easy. Finding a sustainable voice that your target audience will find relevant is quite the corporate challenge.
For starters, brands must first learn to listen…
Audience Driven Content Strategy is our approach to creating a sustainable content marketing plan for your brand. We develop a deep understanding of your target audience’s digital consumption habits and what topics, factors, or pain points will drive engagement. Our practice is led by insights earned through qualitative research of your brand and target audience’s digital ecosystem. The result is a content strategy tailored to your audience needs.